My Telephone Treatise

I’ve decided that I’m changing my phone number, and I’m only giving my new number to people who like texts and email. If you have ever called me, I’ve made note of that, and you will probably not get my new number.

I decided this after getting off the phone with someone who had called me to answer a couple of questions. I emailed him yesterday with those questions. Rather than email me back, he called me. After he answered my questions, he said “I’ll email you what I just told you so that you can have this info in writing.” And so I straight up asked him “Why didn’t you just email me the answers in the first place, then, instead of wasting your time and mine?” He just kind of laughed it off. I wasn’t laughing.

I propose we ban the majority of phone calls. Are you with me?

This is what I look like when someone calls me.

 

I understand that there are plenty of valid reasons why people must use the telephone. Here are some of the times when I think a phone call is a good thing:

  • The number you are dialing is 911.
  • You see my house on fire and you need to tell me to get out.
  • We have scheduled a phone call. I do scheduled phone calls for work all the time, and they’re perfectly fine and sometimes even necessary. The keyword here is SCHEDULED.
  • A person you are trying to impress/get money from has let you know that phone calls are their preferred method of communication.
  • You are one of the few people in my life (family and close friends) who I actually care to hear, because I enjoy your voice, its nuances, and its emotions.

Yep, can’t think of any other good reasons for a phone call right now.

Here’s why phone calls suck:

  • They interrupt. Bottom line, when you pick up the phone to call someone, you are (most likely incorrectly) assuming that you are the most important thing in their life at that second. They can’t possibly be doing anything better than talking to you, like preparing dinner or working or, heaven forbid, using the toilet. Nope, YOU are so important that you have the right to interrupt their activities. Again, that’s fine if you’ve just cut off your arm — you are very important to the 911 operator at that moment. Otherwise, your story about Junior’s tee ball game just isn’t that big of a deal.
  • They are inefficient. Speech is full of “uhs” and “ahs” and “likes” and inane pleasantries that waste time. Writing is usually much more direct and to the point. (If you are one of those people who feels you don’t come across well in writing, then take a writing course.)
  • They do not leave a record. As with the phone call I mentioned earlier, I needed a record of the answers the guy gave me in case I forgot something. Many times we need to refer back to conversations. This isn’t possible when we’ve only talked on the phone.
  • They are the realm of annoying people. You know who likes to make phone calls? Sales people and account executives. They are forever calling just to “touch base” or “see if I need anything.” You know what? Don’t call me, I’ll call you. I know how to reach you. You’ve given me your office phone, cell phone, home phone, email address and fax number a hundred times. If by any chance I DO need you, I can find you. You know who else makes phone calls? Telemarketers and debt collectors. No explanation necessary. So if you want to be lumped in with THAT crowd, feel free to call me.
  • They are an old technology. People once sent smoke signals and telegrams. Not anymore, because they are outdated, unsophisticated forms of communication. With the advent of email and text messaging and direct messages, online chatting and tweets, telephones are fast becoming just as irrelevant as the Pony Express. Maybe retro is your thing, and the phone is part of your brand. But if you want to appear to be the least bit cool, relevant or in-the-know, a phone call leaves a bad impression.

You may disagree with me. If you do, please leave me a comment telling me why. If you agree with me, leave me a comment telling me how awesome I am. Don’t you dare call me to talk about this post, though.

Image: Ambro / FreeDigitalPhotos.net

The NOW Revolution Is Here (Is That A Good Thing?)

So remember when I told you all about this new book I’m giving away? Well, that giveaway is NOW! (Can you believe this is my first giveaway on this blog? It’s true!)

As soon as I got home from L.A., I grabbed the mail, because I knew my copy of this book was waiting for me. I dove right into it late Sunday night, and I couldn’t put it down after that.

Admission: I’m not a big fan of business books. I have this jaded impression that they’re mainly for sad traveling salesmen who buy reading materials in airport bookstores, and who make their purchasing decisions based on which tome will make them feel most self-important (Seth Godin seems to be the choice du jour for the superiority crowd). For all the catchy taglines and big-name authors you see in the business section, it seems as if there are only a handful of books that deserve our attention.

This book is one.

As I read my copy, I took copious notes in the margin. There were parts of it that really intrigued me. There were parts of it that made me remember previous training sesions I’d either participated in or led. And there were parts of it that, honestly, made me shake my head and scoff a bit. But the point is, this book made me get my pencil out and think. It’s the rare book that does that.

And the main problem I’ve had with writing this review is that I find myself wanting to outline everything in detail. Because every last bit of it is worth paying attention to. No spoilers though, I promise! Lord knows authors need to be able to make a living off their works without people giving away the plot. So as much as I want to rave on and on about every last detail, I’ll try to control myself.

In that vein, here’s the book, summed up in three keywords: fast, smart, connected.

Fast: Business operates quickly these days. Customers make purchasing decisions in a split second. They can also comment on your service in a split second. That bad comment they leave? It can go viral in a heartbeat. Your response? It had better happen instantaneously.

Smart: Who cares how fast things are happening? Your every action, every response, had better be perfectly measured and well-thought out. No off-the-cuff reactions for you! Nope, if someone leaves a comment, or asks a question, your response had better be intelligent. Because if it isn’t, the “fast” aspect will make sure your public crucifixion happens within the next 24 hours.

Connected: Your influence, your ability to cheaply and easily spread your word to the masses, your ability to have your fans do your word of mouth marketing for you, and defend you when you’re in a tight spot, all depends on how connected you are. In this new revolution, you can’t go it alone.

The authors of this book teach you how to be fast, smart and connected in less than 200 pages. What more could you ask for?

Sure, everything I’ve just written is very simplified. But here’s the simplified, you’d-better-take-heed deal: If you own a business, if you work for a business, if you interact with others online, you MUST UNDERSTAND THE REVOLUTION THAT”S HAPPENING RIGHT NOW.

You’re in that group, right?

I’ll be honest: As I read this book, I spent most of my time saying to myself “Duh. Of course. Yeah. That’s obvious.” But I promise, that’s a good thing. You see, I’ve worked in the hospitality/customer service/marketing fields for quite a while. And I’ve always been a bit smug in the knowledge that throughout my career, I’ve been hired and trained and mentored by the very best. This book was almost just a confirmation of that. It reinforced that what I believe in my gut, what’s been working for me, is right on target.

But don’t for a second think that I didn’t learn anything new. I LOVE how Jay and Amber really drilled down into the details of some concepts. For example, listening — yeah, I get listening. But did you know listening has multiple levels? Plus a handy chart? Yeah, me either. But now I really get listening.

But as much as I buy into it. there’s one other thing that frustrates me about this NOW revolution. I don’t like fast. I don’t like instantaneous. I think employees should be allowed to take a break. I don’t think anyone should have to be a 24/7 representative for their employer. I don’t think it’s OK for consumers to expect that their service providers should always be perfect, and available 24/7 to cater to their every whim. I think this attitude is why employees get burnt out too quickly, and why consumers are such jerks these days.

But bottom line: I give this book a big fat thumbs-up.

So yeah, I promised a giveaway. But I have some conditions.

  1. You have to accept the marked-up copy of my book, not a new one. I think that sharing ideas is important. While some of my notations are kind of personal, I like to think that many of them are thought-provoking. And I’d like for them to start a conversation. So I want my notes to go beyond me, maybe even go viral (or at least just leave Arkansas). At the very least, I hope they’ll make you dig deeper into the text, or make you curious to learn more.
  2. You have to leave a comment on this post. And not one of those fake “Oh my this is such a great contest thank you!” comments. Nope, it has to be a REAL comment about my blog. Because you? You are my customer. And what you have to say about my performance matters to me. I want to know what you love about me and this blog. What you hate about me and this blog. What you’d like to disappear, and what you’d like to stick around. Because guess what? I’m about to change everything. New domain, new design. It’s happening soon. But I want to know how you feel about that. So be a good Now Revolution customer and tell me what you really think. I can take it.
  3. Promise to follow me no matter where my path leads me. No, there’s no way I can hold you to this. I’m not requiring you sign up to receive a newsletter or anything like that. But I’m being honest when I tell you that I’m changing, and I’m on the move, and I’d love for you to be a part of that seismic shift with me. I’m going to soon have a new domain, and launch a new business venture, and frankly, I want you to give a rip. And part of my revolution is being ballsy enough to ask for your support and encouragement (which is very uncomfortable for me, but which I think Jay and Amber would wholeheartedly endorse).

So what do you think? Want an awesome book? Want to get a peek inside my brain? Want to be as in awe of the authors as I am? Want to change the way you do business/relate to people? Want to be my BFF? Then get with the NOW Revolution already!

P.S. Here are the picky rules. I’m serious about that commenting thing. It had better be juicy. Also, you have exactly one week from the time of this posting to comment. I will pick the winner randomly from the eligible comments. I will take you on your honor that you will follow me. I will mail my notated copy of the book to the winner free of charge. If you want me to mail it, you’d better leave an email address or something in your comment that lets me know where I can reach you to get your mailing address. And if you know what’s good for you, you’d better be willing to be fast, smart and connected at all times.

Trying To Create The Perfect Woman

If you could sit down at your computer and create the perfect woman, what would she be like?

(Admit it. You loved Weird Science.)

I’m not a teenage computer geek, but I do have some interest in helping women be their best. In fact, it’s kind of an obsession lately. I’m starting a business aimed at helping women, I’m part of a few groups that focus on empowering women, and a big part of my trip to L.A. was for a meeting about a potential new opportunity for fabulous gals.

But frankly, I’m kind of disappointed in the fairer sex lately. Sure, this disappointment is part of what has spurred me on in my endeavors. But it’s also disheartening. I see so many women who, for lack of a better term, are doing it wrong.

Look, I know I’m not perfect. I do stupid stuff on a daily basis. But I still would like to share my thoughts on what the perfect woman would be like.

  • She’d be confident. She would know her strengths, and she’d be willing to let the world know about them, too. No hiding her light under a bushel! She would always be fearless enough to stand up and say “Check me out, because I rock.”
  • She’d be humble. While she may know her strengths, she would never unnecessarily brag about them, and she would never make anyone feel inferior for not being as strong as she.
  • She’d be willing to share. She would always think of giving before she thought of taking. She’d share her knowledge, her experiences and her feelings.
  • She’d would realize that taking care of herself is a top priority. Her own health, well-being and happiness would most often come first. While she would realize that, at times, her family or job might temporarily demand her all, she would never give her life away completely. She would know that the best thing she can do for those around her is take care of herself, first.
  • She would never have her child or her pet be her avatar. Caveat: Unless her child or her pet is her brand/business. She would have an identity and a purpose that had nothing to do with anyone but her. And she’d never be afraid to have her face, her identity, front and center.
  • She would never clamor for attention. She wouldn’t wave her hands in the air, yelling “Pick me, pick me!” While she would certainly try to seize every opportunity for which she thought she was a good fit, she would never be blatantly obvious in her attempt to seize. She’d know that fighting to be noticed, or begging for freebies, or pleading for money is simply unattractive.
  • She would always put her best foot forward. Her wardrobe would be appropriate. She would be tastefully groomed. She would be awake, alert and informed. She would know her audience, and she would always tailor her approach to said audience.
  • She would always listen. She would pay very careful attention to what she’s told. She would read and re-read when presented with instructions. She would ask for clarification when needed. She would not answer when she did not have the answer, or when her answer wasn’t needed.
  • She would be thick-skinned when it comes to herself. So what if someone criticizes her? It’s constructive, right? Who cares if people talk about her behind her back? At least they’re talking! She won’t take to much to heart, because her heart is protected by her own confidence.
  • She would be sensitive when it comes to others. She would understand that many others are not where she is, and that their shell may be much more fragile. Therefore, she would never do anything to intentionally hurt others. Instead, she would recognize when others are weak, and she would swaddle and comfort them in her strong arms.
  • She would always be honest. She would be honest about who she is. She would be honest about who she once was. She would be honest about how she felt. She would be honest with others. And most importantly, she would be honest about herself.
  • She would always be willing to learn. She would know that she is not always an expert, and she’d be eager to learn more about the areas in which she lacked mastery. And she would know that even if, by hard work, she had mastered a subject, there are plenty of other people who can still add to her knowledge. Or that there are plenty of other subjects she should be clamoring to master.
  • She would always follow her dreams. First, she would take the time to know her dreams. She’d listen to her inner child. She’d pay attention to her longings. She’d even go to therapy if that’s what it took. Then, once she’d figured out what was right for her at that moment, she’d reach for it with all her might. No lazy boyfriend or passive-aggressive friend or doubtful boss would ever take the carpe out of her diem. Her awesome self would go for it with all her might.
  • She would never regret. She wouldn’t, because she would never have to. Everything she did, every decision she made, would have happened with full knowledge and power. It would have, at the time, been the most perfect choice. And therefore, even if later she discovered that a different path could have led to different outcomes, she would be secure knowing that the path she did take was a wonderful one.

Yep, I’ve screwed up every one of these at some point. And I know that no one can be perfect. That would be incredibly boring. And I’m sure I’ve left some things off my list. (What would you add, by the way?) But let’s at least try these, shall we? If we, as women, can even do half of these right, well, there’s no telling what we can do!

P.S. I have to give a lot of credit to Kadi and Lisa and Amelia for helping inspire this post. Plus loads of other women who I am so very blessed to have in my life. Not because they do it wrong, but because they do it right.

A Good Site, A Good Book And A New Project (Or Two)

I know I didn’t recommend any sites for you yesterday (what a lousy Monday Mashup, eh?), but I will tell you about one today.

I subscribe to Jay Baer’s Convince & Convert. Jay is readable, smart, and provides great insight into the world of social media. He’s written a book with Amber Naslund (also awesome) called The NOW Revolution, and I’ve been eager to read it.

Here’s a description:

Every customer is a potential reporter, and every employee is a potential spokesperson. Business has changed more in the past three years than in the prior 30. But it’s not a threat, it’s an opportunity. The NOW Revolution shows you how. This book isn’t about how to “do” social media. Instead, it outlines how you can retool your organization to capitalize on real-time business. Learn the seven shifts that make your company faster, smarter, and more social, each explained with case studies, useful tips, and actionable implementation advice.

It’s the “faster, smarter, and more social” bit that caught my eye. I’ve been working on a couple of business ideas and some new ventures, and most of them involve having to do a lot (marketing, servicing, consulting, implementing, etc. ) with very few resources (time, money, bodies, etc.) I figure this book will have some great tips for me, so like I said, I’ve been waiting to get my hands on it.

Which, it turns out, I will soon.

A couple of weeks ago, Jay had a contest for bloggers, where entrants had to pitch why they wanted a copy of the book for advance review and another copy to give away to one of their readers. I entered, and I won! So in a few days, I’ll have a copy in my hands, to devour and then write about. And I’ll also have one to give away to one of you. You know me. I’ll make up some kind of crazy contest. You’ve been warned.

And another cool thing? If you preorder The NOW Revolution, well, now, you’ll have a chance to win one of ten big prize packs. Check out the book’s site for more details on how to enter — it’s easy.

So look for my review and contest details the week of February 7. I’ll be posting about it all in conjunction with the launch of a new project. Yep, big changes are coming to these parts. At least one new site, a makeover for this one, maybe other surprises — you never know!

Now I’m off to edit more Italy pictures and brainstorm ways to make you clamor for this book. Later, folks.

P.S. If you follow one of my links to an Amazon product page, just go ahead and assume it’s an affiliate link. Sometimes it is safe to assume.

Best Advert I’ve Seen In A While

I’m over in England right now, and one of the things I’ve always loved about this country is its “adverts.” (That’s what they call commercials over here.) I’m sitting here at my mother-in-law’s kitchen table trying to get some work done while she and my husband gossip and watch TV, and this gem just came on. I love it because it’s hilarious and clever, but also (since I’m in marketing) for the product it advertises.